35 Trending Products to Sell in 2020




If you don’t know what to sell on your online store, picking trending products is a safe option to start out. Even with the prospect of more competition, an increase in sales is very likely as the products are in high demand.

In this article, we’ll cover the best 35 trending products for you to consider. Plus, we’ll go over a guide on how to discover product trends for your eCommerce store.

Top Trending Products to Sell in 2020

If you’re not sure how to start your search, we’ve gathered a list of the best trending products for your online business.

1. Face Masks

As the COVID-19 pandemic persists, face masks and shields remain among the most highly-demanded products of the year. According to Google Trends, the worldwide search for face mask has gone down but is still going strong.

Google Trends Chart for Face Masks

The market has become competitive, but there are many ways to stand out. Since masks have become a clothing statement, you can create one-of-a-kind designs to appeal to fashion enthusiasts.

You can also sell athletic masks. Many people are exercising outside, and they need a face cover that can keep them safe and let them breathe without difficulty.

Since face covers have become quite common, you can find them at various wholesale websites. Alternatively, consider following a tutorial and make your own product to sell at home.

2. Fitness Fashion Items

Thanks to major brands like Lululemon, activewear has become fashionable. Style experts have been calling this new trend “athleisure.”

This trend won’t be going anywhere anytime soon. Forbes has found that customers are valuing convenience over appearance – driving more demand for comfort-oriented products like activewear.

There are tons of fitness fashion items to sell online – from sports bras, t-shirts, gym shorts, leggings, to yoga pants. You can buy them in bulk from clothing wholesalers like S&S Activewear.

Homepage of S&S Activewear, A Store that Sells Fitness Fashion Items

These kinds of fashion trends are also more popular among Millennials, so adopting a strong social media marketing strategy will be crucial to your success. One way to do so is to partner with fitness influencers in the health industry.

3. Yoga Mats

Yoga mats are another trending product within the fitness niche.

One reason for the demand is at-home exercises becoming the new go-to fitness routine. These workouts usually include yoga, pilates, and aerobics –which typically require a mat to prevent slipping or getting bruised during practice.

This trend will stick around as long as people are stuck at home. Google Trends reveals that searches for yoga mats spiked worldwide earlier this year.

Google Trends Chart for Yoga Mats

To market this product, create your own at-home video workouts to demonstrate how the yoga mat works.

Or, bundle yoga mats with other fitness-related products, such as exercise bands, yoga blocks, or foam rollers. Doing so can give the impression that the customer will be getting a better deal.

4. Wearable Devices

Wearable devices are gadgets you can use as accessories, such as smartwatches and fitness trackers. Most people buy them to monitor their physical activities, keep track of their health, and get instant message notifications.

The wearable device trend hasn’t picked up as fast as other gadgets, but sales are slowly growing. According to Nextpit, more adults in the US are purchasing smartwatches, and the numbers will keep rising.

Since these gadgets are quite expensive to produce, look for dropshipping suppliers for electronics. Alibaba has some affordable smartwatches and fitness trackers for you to sell.

Homepage of Alibaba, A Wholesale Site that Sells Wearable Devices

5. Loungewear

Ever since more people have started working from home, loungewear has replaced workwear as everyday apparel. According to Google Trends, the search queries for this product category have drastically increased.

Google Trends Chart for Loungewear

The typical loungewear looks more stylish than the regular clothes you wear at home. This is so that remote workers can look presentable during video calls, while still feeling comfortable.

The clothing items typically include matching sets, jumpsuits, pajama dresses, robes, and so on.

Women tend to be the target audience of this trending product. To nail this market, consider partnering with female fashion bloggers to promote your loungewear. They can model the item for you and make it more attractive to potential buyers.

6. Posture Correctors

A posture corrector prevents slouching and improves posture. As back problems are quite common and people are taking precautions when working from home, this item has become a huge hit.

The number of searches has even peaked a couple of times in recent months.

Google Trends Chart for Posture Correctors

To set yourself apart from the competition, you can look at posture correctors for children instead. Parents always worry about their kids slouching – take this opportunity to market correctors as their solution.

7. Shapewear

Shapewear is a foundation garment used to shape the body into a preferred form. It’s a common fashion item to wear under tight clothing, but many women have been sporting it as regular apparel.

Emerging brands have made this fashion item a trending product. When the celebrity shapewear line SKIMS entered the market, the number of searches for the product increased by 45%.

If you want to turn this trending item into a profitable opportunity, provide a broad range of sizes and shades. One reason why SKIMS became popular is its inclusivity, enabling various demographics to use the product.

Homepage of Skims, a Brand That's Made Shapewear a Trending Product

Shapewear items come in various forms – from shorts and bodysuits to tank tops. Consider selling a wide product line to help customers choose the right shapewear for their needs.

Partnering with bloggers and social media influencers would be a good idea to promote your brand. You can ask them to style the item in the form of an outfit-of-the-day post or do a product review.

8. Water Bottles

Reusable water bottles are one of the best products to sell online. According to a study, environmental concerns over single-use plastics have driven more consumers to start using them as part of their lifestyle.

Many innovative products have come out on the market due to high potentials, such as the smart water bottle and collapsible cup. It’s best to pick an item that isn’t popular in your area yet so that you can be the go-to person for the product.

The target audience for these trending products will be the sustainability community. For marketing, you can publish educational content on the harms of single-use packaging. The brand S’well does this well on their Instagram profile.

An Example Instagram Post of S'well, a Trending Water Bottle Brand

9. Phone Cases

As the number of smartphone users keeps growing, so will the need for phone cases. Throughout the years, the search queries for this accessory have always peaked during the holiday season.

Google Trends Chart for Phone Cases

They can be cheap and easy to make, making it one of the best trending products to sell for beginners. If you want to produce your own phone cases by hand, Case Escape has a startup kit for a low budget option.

On-demand dropshipping services like Printify can also print custom phone cases. The cost for a single unit is quite expensive, which could lower your profit margins. That said, there’s no need to worry about fulfillment and shipping.

To sell phone cases successfully, make sure to come up with unique designs. Look for inspiration on Pinterest and Instagram to guide you.

You also need some visually-appealing product shots. If you have a small budget, set up a home photo studio and use your smartphone to take pictures.

10. Phone Tripods

A Tripod is another top product in the phone accessories category. Due to the rise of vlogging and live-streaming, many people need these trending products to shoot videos hands-free.

TikTok has also made tripod demands go up. The search for this product increased significantly during the pandemic when communication using smartphones spiked.

Google Trends Chart for Phone Tripods

Naturally, content creators are the primary target market for this product. Consider producing product demo videos to showcase how the use of a tripod can benefit their work.

Alternatively, consider targeting smartphone photography hobbyists. Tripods are usually required to take pictures in low light, long exposure, or panorama settings. You can start a blog about mobile photography tips to drive organic traffic from this customer segment.

11. Car Phone Holders

Since digital maps have become a necessity for most when driving, many people are buying cell phone holder mounts for their cars. This device enables attaching your phone to a car’s dashboard, making it easy and safe to view your screen while on the road.

Car phone holders have been a best-seller on Amazon. This one from Beam Electronics has over 44,000 global reviews.

Trending Car Phone Holders on Amazon

Selling this product allows you to have a high-profit margin. If you look for car accessory suppliers on Alibaba, you can purchase phone holders for as low as $1. Ensure that both the vendor and the item have good ratings to guarantee the product’s quality.

12. Wireless Charging Station

Wireless charging pads are recently becoming more acknowledged for their convenience. They don’t use any cords to charge the phone, so users don’t have to worry about breakage or tangling. Plus, they’re compatible with other devices, like earbuds and smartwatches.

As they’re still growing in popularity and not every device supports wireless charging, selling them today would be best. By the time everyone needs a wireless charging station, you would already have established yourself as a front-runner in the field.

Google Trends shows that queries for the product have been steadily moving upwards. The number of searches usually peak towards November and December – when people look for holiday deals or gifts.

Google Trends Chart for Wireless Charging Stations

To market this product, partner with tech review bloggers or YouTubers to get more exposure for your business. Provide an affiliate link to your website for them to feature.

13. Baby Carriers

A baby carrier helps parents carry their infants while keeping their hands free. It’s also an excellent device for traveling with a baby since you won’t have to bring a stroller.

This kind of item is receiving more attention recently due to innovations to the product, according to Mordor Intelligence. Parents now look for ergonomic carriers that support the baby’s natural posture, like Ergobaby.

Homepage of Ergobaby, a Trending Product in the Baby Carrier Category

As such, this type of carrier may bring in more profit compared to regular baby slings and wraps.

When selling the product, you can highlight studies that show babywearing’s psychological and health benefits to convince customers – turn them into infographic content for social media or blog posts to gain traffic.

14. Baby Swings

Baby swings are a lifesaver for busy caregivers, especially for parents who work from home. The rocking motion can calm infants down when they’re crying, giving parents some well deserved quiet time.

Google Trends reveals that the search volume for baby swings worldwide is relatively stable. However, the number of related searches jumped up rapidly earlier this year.

Google Trends Chart for Baby Swings

Like carriers, baby swings have undergone some changes over the past few years. These have resulted in higher market demand and product variety, so you have more options to consider.

You can sell manual baby swings with hanging toys for entertaining the infant. An electric variety with extra features such as adjustable rocking speed and built-in lullabies is also a best-sell.

15. Baby Playmats

Playmats are another trending product in the baby accessories group. Busy, work-from-home parents need a dedicated area for their infants and toddlers to entertain themselves.

According to Future Market Insights, playmats have become popular due to rising awareness of their health benefits, like physical development. The growing number of daycare centers and preschools also contributes to market growth.

To sell this product, focus on marketing on social media. Many young couples browse the internet looking for parenting advice, so take this chance to educate them about using playmats. You can also set up ads on Facebook and Instagram to target parents with infants.

16. Pet Food

Pet food is one of the best trending products to sell online due to its constant demand.

As the number of pets has grown, so has the pet industry. This product category is more resistant to recessions since many people consider their pets part of the family and are willing to ensure their health and happiness.

There are many types of pet food available. According to the Pet Food Industry, the best-selling product category is dry dog food, followed by dog treats.

However, cat food is experiencing a significant increase as more people become cat owners, particularly in Asia-Pacific countries.

As such, it’s wise to check what kind of pet food most customers look for that isn’t available in your region. If there are high demand and low competition, your business can be highly profitable.

Since most owners buy pet food regularly, one way to make these trending products stand out is to create a subscription service. You can offer different foods and let customers customize their boxes so that they can get a personalized diet for their pets.

17. Dog Bowls

The demand for dog bowls is increasing, making it a trending item. As seen on the Google Trends chart below, the searches for dog bowls have sharply spiked earlier this year.

Google Trends Chart for Dog Bowls

Dog bowls come in different forms and sizes. Plastic bowls are cheaper to buy, but if you want to target health-conscious owners, stainless steel or ceramic bowls would be preferable. They are less prone to building up bacteria or causing allergic reactions.

Since there are many dog micro-influencers on Instagram, try working with them to promote your product. Though they have fewer followers, they usually have a higher engagement rate and are more affordable to hire.

18. Cat Beds

Naturally, the increase in cat ownership has also led to more demand for cat beds. Since they sleep more than humans, they will need a comfortable place to rest for a long time.

According to Google Trends, the search volume for cat beds looks pretty steady over the years. However, the number has peaked several times in recent months.

Google Trends Chart for Cat Beds

People view pets like family, so they’re not afraid to invest more in accessories. Leverage this fact and start selling unique and innovative cat beds, instead of a regular cushion.

If you’re pretty crafty, try making the product yourself and charge a higher price as a handmade product. Or, look for orthopedic beds for older cats.

19. Pet Carriers

Traveling with pets can be tricky without the right accessories. To make life easier, pet owners buy carriers to bring them around.

On average, the demand for this trending product is stable. The Google Trends graphic for this item experienced a dip this year, but it has gone back up since then.

Google Trends Chart for Pet Carriers

There are several types of pet carriers you can sell online. An airline-compliant carrier is quite popular, as they are necessary for pet owners who frequently travel by plane. Some also come in the form of a backpack, which people find useful when bringing pets on hikes or walks.

In the beginning, focus on making and marketing your carrier to a specific customer niche. This way, you can build a solid brand around the type of product you’re selling.

Take the brand Vanderpump Pets as an example. Their online store caters to stylish pet owners, which makes their brand more memorable.

20. Portable Vacuum Cleaners

If you’re looking for a more niche product to sell on your online store, look into portable vacuum cleaners. They are much lighter and more flexible than regular ones, making them a favorite when dealing with car cleaning. The market value for this product is seeing significant growth, according to Grand View Research.

When promoting portable vacuum cleaners, reach out to tech review YouTubers, like Vacuum Wars. People follow these content creators to see whether there are new products worth buying. Send your item for review and give them an affiliate link for their viewers.

21. Solar Panels

Solar power is becoming more widely-used over the years. The number of solar panel installations has broken new records in the US, and sales will continue to grow.

New reports claim that solar and wind energy will dominate by 2050, so this is the perfect time to capitalize on the trend.

The demand is so strong since solar panels are cost-effective solutions to power your house. Some people are using them to offset their electricity bills or turn them into a backup energy source.

Portable solar panels are also getting popular. They can enable electricity when you’re off the grid – excellent for summer road trips and camping.

The solar power company Renogy markets its products by offering credit to users who share a referral link – tightly knit ecologic communities can help sell your products by word-of-mouth.

Website of Renogy, a Store Selling Solar Panels

22. Smart Lamps

The increasing number of automated homes has resulted in the rise of smart LED bulbs. Google Trends indicates a growing interest in this product, and search volume usually peaks later in the year.

Google Trends Chart for Smart Bulbs

This trending item lets users customize the lamps’ colors and brightness to set the right mood for any situation.

That’s why they’re great for people who have a hard time going to bed. Take advantage of this fact by creating blog posts using sleep-related keywords. You can mention the product while educating readers on how to get better rest.

23. Desk Chairs

If you’re looking for a common household product to sell online, establishing yourself in the chair market is a good idea. As more people work from home, they have started investing in high-quality desk chairs for ultimate comfort. Based on Google Trends data, the search volume for the term has upped exponentially recently.

Google Trends Chart for Desk Chairs

Ergonomic office chairs are particularly of high-demand in this product category. They support the back and neck during long work hours, which is crucial for long-term health.

To market these chairs, take advantage of the workspace inspiration niche on Instagram. Hashtags like #workspacegoals are highly popular, with the top posts gaining thousands of likes. Thus, you need to post visually-appealing home office shots to establish your chairs as the best products for an aesthetic and comfortable home.

24. Seat Cushions

Instead of buying new office chairs, some people opt for cushions to make their existing seats more comfortable.

Due to the recent rise of home offices, they’ve started trending on search engines and ecommerce sites. This seat cushion from Amazon has over 30,000 reviews worldwide.

A Trending Seat Cushion on Amazon

Seat cushions are quite affordable from suppliers like Alibaba. As such, the potential to get high-profit margins is better, especially if you buy and sell them in bulk.

The target audience for this product is desk workers and elders. To reach out to them, you can produce online ads for this demographic on Facebook or set up Google Shopping ads for related search queries about seat cushions.

25. Bluetooth Headphones

Wireless headphones have been around for a while, but the demand for them keeps increasing. This report says the market will grow by 12.3% in the next five years.

This is because many smartphones are removing headphone jacks from their design. What’s more, people are now valuing the convenience of wireless devices, especially during commute or exercising.

Since manufacturing your own headphones can be expensive, consider becoming a dropshipper. Sites like SaleHoo have wholesale suppliers you can connect with online.

SaleHoo, a Wholesale Site Selling Bluetooth Headphones

One way to market this product is to have your products featured on electronics review sites like RTINGS.com. You can utilize affiliate links for readers to potentially check out the product.

26. Air Fryers

An air fryer is a new trending product in the home appliance market. As implied by its name, this device can cook various dishes by using heated air, such as french fries and cookies.

Google Trends reveals that the demand for this item has been steadily escalating. It’s also a common holiday gift, as searches peak towards the end of the year.

sGoogle Trends Chart for Air Fryers

This device’s main selling point is the ability to make food crispy without using too much oil. You can highlight this quality to promote the product to the health and wellness niche.

Create an infographic post that compares the calories of dishes cooked with the air fryer and those with a traditional frying method. Or, start a healthy recipe blog – complement the articles with a video to demonstrate its versatility.

27. Salad Spinners

Due to shelter-at-home policies, more people are learning how to cook for themselves. As a result, many are looking for kitchen products like salad spinners, as illustrated by the Google Trends chart below.

Google Trends Chart for Salad Spinners

Therefore, the target audience for this item is home cooks. Market the product to this group by creating a food blog and post easy salad recipes, cooking tips, buying guides, and so on. Link these articles on social networks and implement best SEO practices to gain traffic.

28. Matcha Powder

Matcha green tea is one of the few trending products that have stayed relevant long after their initial hype. Google Trends shows the searches for this item have been going up and down, but have gained momentum in recent months.

Google Trends Chart for Matcha Powder

Due to the popularity, it’s easy to find a private label and dropshipping suppliers for matcha powder, such as Ikeda Matcha.

Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Highlight its benefits, such as increased alertness, less jitteriness, relaxing quality, and more.

You can also bundle the product with equipment for making the drink. Lower the price slightly so that customers feel as though they’re getting more value.

29. Fishing Gear

According to Grand View Research, fishing is one of the top growing trending niches on the market. Not only that, but the pandemic is also driving more people to fish since the activity is already advantageous when social distancing.

You can sell various items in this category, such as fishing rods, hooks, lures, and so on. If you want to include live bait, you will need the right equipment to stock and ship it fresh.

To get people to buy this product, reach out to fishing content creators on YouTube or Instagram. Start a giveaway with them on their platform to spread awareness about your business.

You should also consider joining the fishing social networking app Fishbrain as a seller. This platform has over 10 million users, so you’re bound to find people who like your products. The system will import your products from your website so you can start selling in no time.

Fishbrain, a Social Network for Fishing Enthusiasts

30. Blue Light Blocking Glasses

According to Google Trends, the number of searches for blue light blocking glasses have skyrocketed this year.

Google Trends Chart for Blue Light Blocking Glasses

Rising health concerns about looking at screens all day have made these accessories a bestseller. These glasses are supposed to filter the blue light emitted from digital devices to help you get better sleep and fewer headaches.

You can get these glasses at wholesale optic suppliers. Some, like Frame & Optic, sell them by the dozen, starting from $22.

This product is especially popular among parents with children who are attending online schools. They want to ensure their kids’ eyes are protected from any long-term harm.

You can make product lifestyle shots of children using the item and include them on social network ads. Or, create educational content on your website’s blog about the effects of blue light to persuade potential customers.

31. Board Games

Board games are showcasing an increase in popularity. These days, families are looking for ways to pass the time without looking at digital screens when they’re home.

They’re also a popular product for the holiday season. Google Trends indicates that searches for board games increase between October and January.

Google Trends Chart for Board Games

Find board games in wholesale suppliers for toys like Empire Discount. You can also look for antique ones from eBay – a popular tactic is to get these for cheap and resell them at a much higher price.

Better yet, consider making your own board game from scratch. Launch it on Kickstarter to get funding – many popular games like Syndicate found success from this crowdfunding site.

To promote your business, join communities like BoardGameGeek. Participate in the forums to make yourself known, and mention your products when necessary. Some membership sites also allow you to sell directly on the platform.

32. Sofa Beds

Sofa beds have long been on the market, however, they’ve recently become popular products among apartment renters. Doubling as a sofa and a bed, they can save a lot of space and money for those on the budget.

The search volume for sofa beds has steadily risen, especially in the past few months.

Google Trends Chart for Sofa Beds

You can sell many types of sofa beds – from daybeds, futons, to pull-out couches. Research the market to see which ones are bestselling, then expand the product selection as you grow your business.

You can start a Pinterest business account to create linked pins to your sofa beds. This social networking site is incredibly popular among home decor enthusiasts.

33. Portable Washing Machines

Portable washing machines don’t take up as much space as normal ones do. Thus, many people prefer using them instead of going to the laundromat.

The Google Trends chart below shows that the number of searches has escalated recently.

Google Trends Chart for Portable Washing Machines

Home appliances are quite pricey to manufacture, so look for dropshipping suppliers for this product online.

A good product demonstration will be vital to attracting customers. Make sure to showcase how the device works in generally cramped locations such as apartments, RVs, and dorms to persuade customers.

34. Hair Scrunchies

According to Pinterest, hair scrunchies are making a major comeback – with searches going up by 6309% in the social networking site.

They’re also quite affordable to buy or produce yourself. You can get them in bulk from Threddies or follow a tutorial to make your own. Going the DIY route lets you choose a high-quality fabric to create a more premium product.

Since scrunchies are small and lightweight, you can also sell them in packs and make the total price cheaper.

Work with fashion influencers on TikTok, YouTube, or Instagram to feature the scrunchies. You can ask them to create styling tips using the product or simply tag your brand on the posts.

35. Fake Lashes

This trending product has become a beauty staple in recent years. The Google Trends chart below suggests the demand for fake eyelashes has been going steady.

Google Trends Chart for Fake Lashes

Though the number has gone down due to the pandemic, the beauty industry is seeing a rise in sales for this item. This is because people are focusing more on their eye makeup, as the mask covers the rest of the face.

If you want to stand out in the market, start by identifying the type of lashes people look for the most. You can establish your brand by specializing in a specific niche related to this item.

Take a look at the brand Petite Cosmetics, which focuses on eyelashes for small and hooded eyes.

You can sell the glue, tweezers, curlers, and other accessories to complement the main product line.

Where to Discover Trending Products to Sell Online

To find the best products to sell online, you need to start your search in the right places. Head over to the following sites to begin:

eCommerce Marketplaces

Numerous eCommerce marketplaces can provide insight into what popular items people are buying. They have various special pages dedicated to new and best-selling products, such as Amazon’s Movers and Shakers. This specific page shows which items are top-ranking every hour across different categories.

You can also check out the Most Wished For page to see which top products people are thinking about purchasing next.

Some sites also have a search bar that automatically gives suggestions according to what most customers are frequently looking for. If you head to Etsy, the feature can show keywords labeled as Popular right now.

Etsy's Search Engine Trending Product Recommendations

Alternatively, make use of eRank to find out even more about Etsy’s trending products. This Etsy SEO tool reveals which keywords have a high search volume.

Social Media Networks

According to recent studies, 74% of customers look to social media channels and influencers when shopping online.

It’s easy to see why – as brands leverage social commerce and influencer marketing, these platforms have become the go-to place for discussing best selling online products.

Look for popular hashtags on Twitter and Instagram to see what items are up-and-coming. On Pinterest, you can use the search bar to see which keywords are trending.

Alternatively, try to find niche communities with business potential on Facebook and Reddit. Examining them will let you know what kind of trending products to sell when targeting their specific demographic.

Trend Report Sites

These platforms can show what topics and products internet users are interested in. Here are some sites to check out:

  • Google Trends. Commonly used by marketers, this tool can provide real-time data on what people are googling. Filter by region, period, topic category, and type of search to get the best results.
  • Think with Google. The Category Trend feature can reveal top trending items and products in high demand.
  • Trend Hunter. This site collects new and popular eCommerce bestsellers every month. It also comes in a premium version if you want to track topics and access the full range of trend reports.

Additional Tools to Evaluate Potential Trending Products

After finding out about potential items, use these sites to validate your product ideas:

  • A Better Lemonade Stand’s instant product evaluator tool. Simply fill in some information about your eCommerce store and product and a score to evaluate the item’s strengths and weaknesses will be generated.
  • Viral Launch. Though this premium tool is primarily for Amazon sellers, it can be useful for other online stores. Use the Market Intelligence feature to get feedback on your product idea and estimate profits, as well as view market trends.

What Makes a Good Trending Product?

To narrow down your search, keep the following criteria in mind when searching for the potential product:

  • Aligns with your interests. Having a passion for your products can ease the process of marketing them. You’ll have a deeper appreciation for the item and an easier time connecting with customers.
  • Solves a common problem. A sizeable amount of popular products are easy to market due to being useful and making people’s lives easier.
  • Has branding potential. What you sell determines what marketing strategies you take. Make sure it can inspire a meaningful brand story so that your brand can resonate with the audience.
  • Makes profit. What you make from selling the item should cover the overhead expenses and provide a sizable income.
  • Hard to find. Selling a product that isn’t available in your local market or other online stores can incite excitement and curiosity. Plus, there will be less competition.

Did You Find a Profitable Trending Product to Sell?

We have provided you with 35 trending products to sell online. However, choosing the right one is just the beginning of a marketing campaign for a potential business.

No matter what you pick, make sure to create a beautiful online store, and maximize your digital marketing strategy. If you didn’t find the product or trends you’re looking for, refer to the sites we’ve listed above to search for more options.

So, take your pick, choose an eCommerce platform, and start building your business today. Good luck.